The rights on offer are Indian sub-continental TV rights, which is the most coveted along with emerging Indian sub- continent digital rights.
There is also rest of the world media rights on offer which includes key international markets like the Middle East, Africa, Europe, USA, Australia and New Zealand.
All the rights will be for a period of five years from 2018-2022. The BCCI Chief Executive Officer (CEO) Rahul Johri has said that the revenue generation from the upcoming IPL media rights auction could be “historic”, considering the huge interest shown by various stakeholders. It is learnt that telecommunications major Airtel and web service provider Yahoo have also bought bid document.
In 2008, six companies had bought the bid document for the first rights cycle with World Sports Group bagging the television rights for the Indian market for a 10-year cycle (2008-2017) for USD 918 million. A year later, Sony bought those rights for $1.63 billion
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